"The bravest men on earth pioneered the idea of using wool for blisters. On the 21st of August 1914, the men of the South Canterbury Contingent Expeditionary Forces left their farms and made their way to the Timaru Railway Station.
These brave men would go on to fight in North Africa, Gallipoli and the mud filled trenches of The Somme and Passchendaele on the Western Front.
With limited resources on the front line, the men had to engineer a simple solution to eliminate the pain, discomfort and blisters caused by their wet, muddy boots. One of the soldiers remembered that his grandfather had taught him to pick wool from the fence to put onto his blisters when he was a boy.
Within days, the soldiers were selling "wool patches" to one another. The'd put the wool directly against the area of skin that was giving them grief (mostly heels & toes) The wool gripped into their socks - holding it firmly in place."
- Lukas Smith, Founder and Director